A campaign for Origins, a new ultra-light sportswear range: a contemporary take on the Belstaff classics that looks and feels different to its parent but keeps the same purpose — protecting you to venture free.

Lightness drives the direction. Light materials, light weight, light effects. An antique parachute billows in the wind — an honest link to Belstaff's aviation origins. Against the elements: light, water, wind and heat.

Concept, photoshoot and film, with editing and post-production.

The range launched.