The oldest saddle company still in business. Renowned for hand-made leather, Brooks wanted to move into modern materials and a more modern image without losing what it is.

We found the essence and built from it: craftsmanship, the best materials, the industrial heritage of the English Midlands. The hand-hammered copper rivet became the mark — the brand as a copper roundel. Packaging went more premium but in rough, simple materials and graphics that admit where the things are made.

The typography was reworked to be simpler and more consistent, more modern, still recognisably industrial. The launch product: a saddle in organic rubber and cotton.