Chantelle was losing touch with modern women and losing ground to new competitors. We helped the lingerie maker forge new emotional connections rooted in 140 years of heritage. The CL studio — a place for creativity and collaboration. Conceal and reveal: a garment can hide the body, or frame its strength and beauty. True to Chantelle's history and in tune with today's sensibilities around fashion, feminism and the body. We established what made each product brand authentic and expressed these qualities through method photography.