Scheybeler+
Émigré bags and travel kit laid out
Scheybeler+émigré
scheybeler+ concept to launch
concept, business model, identity, product, illustration, go-to-market.
A new luggage brand, taken from concept to launch with the serial luggage entrepreneur Ralph Thoma.
We built the concept and the business model, defined the market position, created the identity and wrote the go-to-market plan. With the in-house team we designed the first products around the traveller rather than the trip.
identity
Off-whites, olive and terracotta. An É mark that repeats as a pattern — embossed on paper, printed on tissue, woven into the labels. Illustration in the manner of mid-century travel posters: airports, hotel rooms, a city seen from a window.
Émigré launched with a coherent brand and a working operation behind it.
“The involvement of Luke and his team at Scheybeler was critical in the foundational stages of the Émigré business. Their expertise in defining the initial vision, developing the brand, strategising market entry, and designing products demonstrates a comprehensive understanding of business mechanics. Their skill set, experience, and industry network are essential components in converting theoretical ideas into practical, operational businesses.”
Ralph Thoma, CEO and founder
Travel vest
Jacket, tee and shorts
Embossed É pattern on paper
É pattern on tissue paper
Woven labels, made in Italy
Packaging bag
Luggage tag
Illustration: travellers at an airport
Illustration: planning at a table, city beyond
Illustration series and postcards
Poster campaign on an escalator wall
Émigré website
Instagram
Substack
Scheybeler+
Based in the UK and Spain
Terms of business
Scheybeler Spain SL
Registered in the EU
NIF: B13638614
VAT: ESB13638614
+44 7824 707609
+34 684 153 936
contact@scheybeler.com
© Scheybeler+