Scheybeler+
Ichiro Ogimura at the table
Scheybeler+koyo bear
scheybeler+ brand stewardship
archive, product, graphics, photography, website.
In the basement of a Tokyo table-tennis club, Philip Eggersglüß and Maximilian van Laack found the archive of Koyo Bear, a pioneer of Japanese post-war sports footwear. In the 1950s, with the champion Ichiro Ogimura, Koyo Bear had made the Sharpman: the first shoe designed for table tennis.
Philip and Max rebuilt the brand with Ogimura's family, specialist factories, the NTS Table Tennis Club and a Japanese creative team. The rule was strict: no nostalgia, no embellishment, nothing that wasn't in the archive.
The job was not to create a brand but to steward one — to bring a historically important name back into contemporary culture without pastiche, and to align a team spread across three continents.
from the archive
the sharpman
Brought to the world by Japan's table-tennis champions of the 1960s and 70s, the Sharpman dominated the international stage for decades. Designed by Ogimura, it gave players movement, grip and flexibility no shoe had before — the footwork his attacking game depended on.
marty supreme
In 2025 the filmmaker Josh Safdie and A24 found the new Koyo Bear and proposed a collaboration with the film Marty Supreme. We helped translate the archive into contemporary product, graphics, photography and a website — a coherent platform for Philip and Max at a rare cultural moment.
photography
graphics and product
The Sharpman returned, in a limited edition for Marty Supreme, with the archive intact.
Sharpman shoes advertisement Sharpman Alpha advertisement Archive advertisement, blue Ichiro Ogimura book Ogimura biography Team photograph from the archive Player, archive photograph Halftone player Footwork sequence Footwork sequence, continued Halftone figure Halftone figure, black
The Sharpman
Sharpman, front
Heel with Koyo Bear label
Red sole
Lacing the Sharpman
Marty Supreme insole
Marty Supreme tongue label, A24
Sharpman on its box
Packaging set
Packaging set, teal
Stacked shoe boxes
Player at the table
Feet at the table
Balls in a crate
Net in a pink room
Player standing
Player, black and white
Player at the net
Serve
Camera at the club
Player silhouette, red
Range sketches
Seitakukai table tennis tee Navy hoodie Seitakukai cap Grey tee White tee Brown tee, shoe graphic Pink tee, bear graphic Cream tee Blue tee, Koyo mark Grey tee, ball graphic Navy tee Black sweatshirt
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Scheybeler Spain SL
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NIF: B13638614
VAT: ESB13638614
+44 7824 707609
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contact@scheybeler.com
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