Pictet — Scheybeler+

One of Switzerland's oldest private banks, founded in 1805, needed to evolve for a new generation. Post-2008 regulation, internal silos and a conservative culture stood in the way. We worked with Pictet for almost a decade.

Quiet confidence in an unruly world: composed and considered in a disordered landscape. We acted as consultancy and agency at once, and as a proxy for the internal communications team — building trust across units and moving the bank from a traditional institution towards a digital-first brand.

Leading a consortium of specialist agencies, typographers, photographers and interface designers, we built a design system covering every part of the brand's digital infrastructure: typography, guidelines, tools and processes across the organisation.

The Wealth Management client app was the first time the bank translated the private-banking experience into a digital product.

prix pictet

With Stephen Barber, global head of group communications, we worked on the Prix Pictet — the largest photography prize in the world dedicated to sustainability. Each cycle takes one theme: Water, Earth, Growth. Photography meant to shift perception rather than decorate it.

Pictet is now digital-first, and the brand held its tradition through the change.

“Luke and his team did brilliant work for the Pictet Group for a decade from 2010, during the time I headed Pictet's corporate communications. Pictet is the world's most prestigious wealth and asset management brand, with over 5,000 employees in 30 offices worldwide. They played a decisive role in transforming Pictet's digital profile, updating and reinforcing its brand without compromising tradition. Scheybeler is not only at the forefront of digital technology, but also has a deep and sensitive understanding of the classical principles of design, typography and branding. They take time to learn about and understand a company's culture and brand, and then, without fail, they deliver.”

Stephen Barber, head of group corporate communications