about

Scheybeler is a creative consultancy founded by Luke Scheybeler, co‑founder of Rapha. We work with founders and established brands to find what makes them culturally authentic — then express it across product, retail, digital and communications. Our clients include Rapha, Tracksmith, Brooks England, Pictet, Belstaff and Chantelle.

We call our approach Method Branding. It borrows from method acting: total immersion in a culture before you try to represent it. We study the mythology, collect the artefacts, perform the rituals, live in the world we're designing for. Then we make things. The method has been proven to create brands that disrupt categories and generate obsessive customer loyalty.