About
Scheÿbeler is a creative consultancy founded by Luke Scheybeler, co-founder of Rapha. We work with founders and established brands to find what makes them culturally authentic — then express it across product, retail, digital and communications. Our clients include Rapha, Tracksmith, Brooks England, Pictet, Belstaff and Chantelle.
We call our approach Method Branding. It borrows from method acting: total immersion in a culture before you try to represent it. We study the mythology, collect the artefacts, perform the rituals, live in the world we're designing for. Then we make things. The method has been proven to create brands that disrupt categories and generate obsessive customer loyalty.
Terms of Business (v1.0)
1. Engagement & Scope

Scheÿbeler provides branding, design, strategy and consultancy services as agreed in writing (email, proposal, or statement of work). Unless otherwise agreed in writing, any estimates, timelines or scopes are indicative and may evolve as part of an iterative creative process.

2. Fees & Payment

Fees are charged on a cash basis unless explicitly agreed otherwise in writing. Invoices are payable within 14 days of invoice date unless otherwise stated. All fees must be paid in cleared funds by bank transfer. Payment by equity, shares, options, set-off or other non-cash consideration is not accepted unless expressly agreed in writing. Late payments may, at Scheÿbeler's discretion: accrue statutory interest; suspend further work; delay delivery or IP transfer.

3. Intellectual Property Ownership

All intellectual property (including copyright and design rights) in work created by Scheÿbeler remains the property of Scheÿbeler until full payment of all outstanding invoices relating to that work. Upon receipt of full payment, Scheÿbeler grants the client the agreed usage rights (exclusive or non-exclusive as specified in writing). Where required, a formal IP assignment will be executed promptly following payment. No rights are transferred by implication, delivery, publication, or use. Use of work prior to payment does not constitute transfer of ownership or licence.

4. Portfolio & Reference Use

Scheÿbeler retains the right to display completed work for portfolio, credentials, pitches, presentations, awards and self-promotion. This is subject to reasonable confidentiality and timing considerations. Approval for each individual use is not required.

5. Confidentiality

Scheÿbeler will treat confidential information received from clients with reasonable care and discretion. Confidentiality obligations do not apply to information that is already public, becomes public through no fault of Scheÿbeler, or is required to be disclosed by law. Mutual NDAs may be agreed where proportionate and necessary.

6. Third-Party Contributors

Where Scheÿbeler engages third-party collaborators (e.g. photographers, developers, PR consultants), their work is governed by their own terms. Unless expressly stated otherwise, Scheÿbeler does not warrant ownership of third-party IP. Clients may need to contract directly with those parties for usage rights.

7. Warranties

Scheÿbeler warrants that work is original to the best of its knowledge and created with reasonable skill and care. Scheÿbeler does not warrant commercial success, performance metrics, or investor outcomes.

8. Liability

Scheÿbeler's liability is limited to the fees paid for the specific services giving rise to the claim, except where liability cannot be excluded by law. Scheÿbeler is not liable for indirect or consequential loss.

9. Termination

Either party may terminate an engagement on written notice. Fees for work completed up to the termination date remain payable, and IP rights will transfer only upon payment.

10. Governing Law

Unless otherwise agreed, these Terms are governed by EU and Spanish Law, without prejudice to mandatory local consumer protections where applicable.

11. Entire Agreement

These Terms, together with any agreed scope or proposal, constitute the entire agreement unless superseded by a signed contract.